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Helpful Articles

Below are a wide assortment of articles pertaining to blogging, social media, SEM (Search Engine Marketing), SEO (Search Engine Optimization), online marketing, permission based e-mail marketing as well as helpful articles on how to get the most of your website and lead generation programs. If you have any questions about any article let us know.

Internet Marketing Demystified
Richelle Anderson
05-20-2010
There are many ways that you can market your product or service online. The method that you choose will be dependent on if your products or services are available locally only, state-wide, nationally or global.
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How to - Google Analytics
Google
05-05-2010
In this post we refer to Google's tutorial on how to read your website's analytics. Analytics is used to measure your websites traffic, ROI in your marketing efforts as well as judging how effective your website is in converting visitors.
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Local Search Part Two
Richelle Anderson
06-11-2010
Local Search Listing your business on local search sites can be pretty straight forward but try to not copy and paste the same information on all of them. Why? Without getting too technical search engines do not like content that appears to repeat information verbatim. Make a point to change it up a bit depending on where you are placing the listing.
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Local Search Part One
Richelle Anderson
06-11-2010
Local Search The internet has changed many aspects into how we do and find things, kids no longer need a 32 book encyclopedia to research for a report they merely go to Google.com. The same is holding true for the yellow pages. Phone book companies are jumping on the internet fast to keep up with the demand of being a helpful resource online.
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6 Elements of an Effective Website
Richelle Anderson
06-00-0
Businesses that want a website are left at the mercy of a web developer. Businesses can feel overwhelmed, confused and may even get frustrated in the ordeal. Here are a few things to look for to ensure that you have a successful website.
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Are your Ads Measuring Up?
Richelle Anderson
07-13-2010
Online Marketing and Advertising Almost everyday I come across many small business owners that put an ad in the paper and then count the calls they receive, the money they receive, and the referrals they receive. However, when it comes to the web they have no idea what their Return On Investment is for their time or money spent on Social Media Marketing, Search Engine Marketing , E-Mail Marketing and other online marketing methods.
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3 Big No-No’s in Social Networking your Business
Richelle Anderson
11-00-0
What not to do in the Social Media world These days the social networking sites have created a way for us to build vast networks quicker than ever before.
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Search Engine Optimization 101
Richelle Anderson
10-00-0
It is essential that you have a search engine strategy before you even start building your website. Key factors that could cause you to be number one or 5,000 could be your domain name, page names and titles.
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Social Media & Marketing – The Numbers Don’t Lie!!
Richelle Anderson
09-00-0
Social media is not just fun and games. It’s becoming a serious business and a highly effective outlet for businesses to market and grow whether you like it or not.
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Video Ads Raising in Popularity – What does this mean?
Richelle Anderson
08-00-0
Current trends are showing that video ads are all the rage. Surveys of advertising dollars along with businesses realizing the effects of engaging their customers and clients has caused the number of video advertisers on the web to steadily increase over the last couple of months. With the ROI numbers coming in this will continue to rise.
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Lighthouse Web Dezines, LLC based in the Tupelo, MS area provides high quality website design, graphic design, online marketing, marketing management, social media marketing, photo retouch, photo restoration, blog development, e- mail marketing solutions for small to medium sized business.

"Richelle is a very professional web designer. I have worked with her on projects that have been very challenging. She has taken the projects on with no problems. She is very creative and has a very good marketing mind that is a real asset to her clients. Richelle's web designs are an excellent value for the money and I would recommend her to all my clients."

Tracey Morton